I recently chaired the Workplace Trends (WT) conference in Copenhagen - after 15 years of running WT, it was the first outside of the UK, so quite a milestone. One of the recurring themes was around designing for individuals, or specific groups or types of individuals. The speakers referred to personal factors such as age, personality and parental status. There was some discussion around whether we should design for the individual or the organisation. The general consensus appeared to be that we should design for a majority (perhaps the average ± 1sd) as we can’t design for everyone. But to achieve this we must offer choice, of a range of spatial and environmental settings, rather than a one-size-fits-all solution based on the assumed (or sometimes dictated) average.